EDITION 2 | ISSUE 1 | April 2009
Welcome to our April issue!
Already into the second quarter of 2009 and whilst April is a great holiday month for many it is a short month for businesses to close projects and realise revenue targets. There aren't too many Companies that haven't felt the effects of the Global recession and are cutting back in various ways; one of the most hard hit has been the advertising industry as the marketing budget is the first place a CFO looks to cut back, making it vital that any expenditure generates revenue and can justified through measurable return on investment.
This is where online comes in as it can be extremely useful in providing tangible results and justifying the budget spent. We thought we'd focus on one of the many eMarketing tools available, but one that can generate results quickly and is in many cases the most measurable, this being Pay Per Click (PPC) advertising. To demonstrate this in practice, we feature a short Q&A with one of our Travel & Tourism Clients on how we utilised PPC to generate great results within an integrated campaign.
If you want to know more or have any questions please don't hesitate to give us a call or send us a note and we'll be in touch.
Enjoy!
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Did you know...
94 percent of the travel sector sees strong return on investment in online advertising, versus TV and radio (3 percent) and print (3 percent), as presented by JupiterResearch. |
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First off you may not really know what PPC is so we start with a short description from Wikipedia: "PPC is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system."
When using PPC, you'll be able to reach your customers at the precise moment they're looking for your products and you only reach people interested in your products. It is versatile in application and can be used for a variety of campaigns depending on the objectives.
Melt du Plooy, our Search Marketing Manager chatted to Edwin Swan (SA Country Manager for VisitBritain) one of our Clients to talk about a recent campaign, Smitten with Football.
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[web] www.virtuosa.co.za
[email] info@virtuosa.co.za
[tel] +27 11 021 8740
[fax] + 27 (0) 86 535 1504
Building 6, Ground Floor, Fourways Manor Office Park, 1 Macbeth Ave, Fourways
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