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The online wires have been buzzing about news surrounding the new Microsoft & Yahoo Search deal, the sneak preview of Google Wave and how Twitter got hacked, once again. It makes you realize that although we are all amazed by some of the technology out there already the next big thing is certainly just around the corner. But how do you know what is the most successful and cost effective option for your company or brand especially in a recession? We try to help as we debate this month whether the cost of banner advertising is feasible and whether you are getting your money’s worth.
Bang for our Buck?
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Recently, one of our clients asked whether the cost of banner advertising is feasible and whether we are receiving “bang for our buck” ...read more |
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Cost Effective Online Marketing Strategies
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How do you build cost-effective Internet marketing strategies? We give you some advice on how to make it work in a tough economy for your brand or company...read more |
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Top Reasons to Play in Online Media
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So why does a company or brand need to be visible online? We look at several reasons that make it essential to play in this space. ...read more |
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This brilliant example of an innovative banner ad from Pringles recently won a gold Cyber Lion at Cannes. Just goes to show a clever banner ad can still make an impact, be worth talking about and clicking and clicking and clicking…
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