Welcome to 2009!

The holidays are a distant memory and January is quickly coming to an end.

Here at longtail we have kicked off the year with some wonderful new changes. This month we are thrilled to share with you more about our merger with Pixel8 Studios and we focus on a recent ground breaking project, discussing some of the challenges. We take a look at remarkable analysis regarding online visits during the silly season and discuss the importance of first impressions in the digital age.  
Enjoy!

Longtail / Pixel8 merger announced

We are very excited to be able to share with you some fantastic changes happening within the Company and the direction we are taking going forward in 2009.

longtail and Pixel8 Studios today announced that discussions to merge the two companies have been satisfactorily concluded. "This merger is a true marriage of equals, with each agency contributing complementary specialist skills to create a full-service digital agency," said Ingrid Rubin, Managing Director of the new company, longtail digital.

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The Clever use of Video and Adobe Flash

Pixel8 Studios has undertaken a recent project together with Luisa Mazinter (themarketingsite.com) that pushed the boundaries of design in many ways. This resulted as possible one of the most technically challenging projects that we have undertaken.

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How Did we Perform During the Silly Season?

Most marketers know that December is normally an unpredictable period as the year winds down, and the festive holiday season puts the consumers in a another mind space. This causes consumers to use the internet differently. But how different?

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Do First Impressions Still Count?

Gone are the days that the way you dress or greet a person helps to form a first impression.  These days the odds are that your one shot of making that all important first impression have been shattered before you even walk through the door of a prospective new client or business colleague. How may you ask?  No, it's got nothing to do with looking into a crystal ball or predicting the future but much more with how easy it is to type a person's name or company into a search engine.

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The Future is Flash?

Adobe´s Flash is one program pushing the boundaries of interactive design. Gone are the days where Flash was simply used to develop boring and often irritating introductions to sites. It allows designers and developers to build truly interactive sites, draw content from content management systems and therefore has become much more than just a simple aesthetic element in sites.

The Future of Flash and Search

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