Welcome to our May issue!

With the advertising industry just over Tony Koenderman´s AdReview and now furiously preparing for the Loeries (those creative awards for egomaniacs) it is still interesting that the effectiveness of creative (Return On Investment) is not a criteria that is considered.

In these tough times with Marketers cutting back on budgets and demanding measurable results, wouldn´t it be prudent for the industry to take cognisance and consider this, especially online. We agree with "flashy" sites, they do have their place but it´s still the basic fundamentals of online marketing that we "check" when building a website for a client, this being Search Engine Optimisation. Beautiful as the creative may be, it´s like taking a pee in a wetsuit....YOU get a warm fuzzy feeling but no one else knows.

Read on for some tips on how to build your site so that it is optimised for search engines, ensuring that your Google CV is as good as offline, also we chat to one of our Clients about how they have utilised this tool within their communication strategy to achieve results.

Enjoy

Did you know... "Google accounted for 72.39 percent of all U.S. searches conducted in the four weeks ending April 25, 2009. Yahoo! Search, MSN Search and Ask.com received 16.27 percent, 5.68 percent and 3.95 percent, respectively." (Hitwise April 2009 Report)