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As more and more people are online, marketers have become more aware of methods on how to attract new audiences or potential clients to their site. One of the most used methods in online marketing is Search Engine Optimisation (SEO) which gives marketers the ability to reach their target market efficiently and cost-effectively.
The year 2010 is flying by and all the predicted SEO trends have played a major role in improved visibility on Search Engines such as Google.
Predicted ranking factors included: The Integration of Social Media into Search Engine Results (Twitter and Facebook), Local Search becoming more of an influential ranking factor (localized keywords & tagging of pages, claiming your Google Place page and getting citations), site loading speed increasingly important as a design factor, Mobile search popularity has increased and become more central to consumers searching online.
This month's newsletter focuses on the current changes in SEO, providing news on the latest trends and interesting tips that can improve your sites SEO strategy. For more on SEO, please feel free to contact Virtuosa.
Mobile Search Trends
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We've heard it for just about 5 years now, but is 2010 the year of mobile? Perhaps. While there is a huge uptake in Mobile Web usage it is said that we have not yet achieved everything we could with mobile technology... read more |
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Latest Trends in Search
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With so much happening in the Search Industry, it is sometimes hard to keep up with the trends and even harder trying to implement any changes as suggested by the trending updates... read more |
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Our selected video for the month is by BoomTown Internet Group and looks at Search Engine Optimisation in 2010. The video gives insight into video optimisation, universal search results; social media search factors and also basic SEO techniques.
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