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Crowne Plaza Johannesburg -The Rosebank

Client Summary

Hospitality Property Fund is a property loan stock company, which invests in properties in the hotel and leisure industries. The Fund is a publicly traded company and listed on the JSE under the Financials: Real Estate sector. Hospitality's portfolio consists of investments in 23 hotel and resort properties.

Objectives of the project

Virtuosa had to develop a distinct online presence for Crowne Plaza Johannesburg - The Rosebank; grow enquiries and bookings by driving traffic through an online enquiry form; and ensure implementation of onsite SEO for visibility in search engines.

What we are doing for the client

Virtuosa was tasked with the redesign of the online identity for the recently rebranded Crowne Plaza Johannesburg - The Rosebank. The brand’s online presence had to reflect its offline personality, with a strong ongoing e-Marketing strategy to drive sales and brand awareness.

Features
Team Members

Features

•   Optimised site and ownership of relevant keywords
•   SEO friendly URLs
•   Installation of Google Analytics to track traffic and site usage
•   Clear navigation, large visuals and optimised content reflective of the property
•   Social bookmarking
•   Booking functionality

Team Members

chief strategist and general manager: Ingrid Rubin
creative director: Bryce Hancock
designer: Ronnie Handukani
search manager: Melt du Plooy
webPR: Sandra Olivier
account manager: Michelle Nicholls