Adwords Accreditation for Virtuosa

As search continues to grow in relevance within any digital communications strategy and media plan, particularly paid search (PPC), it is in many instances a misused tool by Agencies who claim to be specialists and charge clients for these services but most often are not delivering results. Paid search (Pay Per Click) by Google Adwords in particular can either generate effective results or cost the client their entire budget with no return.

This makes it difficult for marketers to know who they can trust and not but, there are ways to select credible partners to work with, who actually are specialists in this media and can deliver results for them.

“As specialists in online strategy and eMarketing we recognize the need to provide this credibility and are proud to say that Virtuosa is now an accredited Adwords Company, this means that we are officially qualified by Google to advertise online. Our Team members that have achieved the Adwords Professional Accreditation are Kerry-Leigh Stevens and Mangosuthu Malinga” says Ingrid Rubin, Group GM.

She continues, “What this means to our Clients is:

They are assured of receiving expert PPC services from our Google Adwords Qualified team
With more than one Adwords Professional in the Virtuosa team, clients are guaranteed of even better creative ideas for online business strategy.
Virtuosa receives insights into future Google developments which allow us to understand and timeously implement trends effectively;
Virtuosa will have access to Google BETA testing of new tools to understand and participate in the development;
Virtuosa has direct communications with the Google International Team as well as exclusive previews of new product launches;
Virtuosa has access to Google Market Intelligence on best practice within various industries that we operate within”.

Mangosuthu and Kerry-Leigh add “being qualified to plan and advertise online means that we understand the marketing objectives holistically and can plan to reach the desired target market, correctly implement tracking code, understand usability compliance, manage multiple accounts, utilise analytics and develop reports for better ROI”.