Top Augmented Reality Campaigns

Augmented Reality is still quite new, but that hasn’t stopped some innovative agencies tapping into the technology to promote their client’s products.

Here are a list of recent campaigns that have caught the eye in the last couple of months.

Night at the Museum
This example uses AR to bring the characters of the movie to life, in such a way that grows the experience away from just a pre-release trailer, especially for a young audience who can still get away with buying into the whole magic of the film.

Doritos
The Doritos Sweet Chilli campaign uses the packaging itself to engage the consumer, driving them to a website where they can release their own Tamagochi-style creature, and then interact with other users.

Lego
This is a very simple use, but I love it, using AR to offer point of sale interaction with the consumer is brilliant. Plus it's Lego, and who doesn't like Lego?

Procter & Gamble – Always
The Always ad uses Augmented Reality to create a magic trick whereby users can hold up a picture of a magician's hat, out of which pops a white rabbit, along with the text: "Irresistibly soft."