Top 'Sticky' ideas for Your Website
rong> There is one thing that all websites have in common and that is content. The manner in which you present your content however is critical in terms of retaining the visitor and converting that visitor into a buyer. How to accomplish this are always challenging. One way is to create content on your website that will 'stick' in the minds of your visitors.
Interesting information, information that changes regularly, things that people can interact with, all fall under the "sticky" category. Here are some suggestions of sticky content that could also work for you:
Blogs
Blogs by their nature should be full of fresh content, and should be updated regularly. If you post unique and innovative content then this can be a brilliant way to ensure repeat visits to your site. Not only that, but by providing a way for site visitors to comment, you can create direct communication between yourself and your visitors. This adds additional value and will assist in building ongoing relationships that can be turned into profit.
Forums and Chat Rooms
This feature can be a very effective way to get other people to create content for you. If you offer a way for visitors to comment on topics of interest or discuss issues, you can easily get them to create a constant flow of content for you. You'd probably have to start a discussion yourself to get the conversation going. If you can get about five active posters who post daily, then it should be enough to make the feature sticky and ensure that most people contribute on a regular basis.
Interactivity
Polls, or interactive votes or surveys, are another good way to get people involved with your site. With a single click, you can engage your site visitor and make him/her interact with your site. Make sure that when you add a Poll that you choose a topic that is not only relevant to your website but also a topic of interest. Anything interactive like this will encourage repeat visits, as site readers will come back time and time again to see the results of the vote.
Subscription options
Most visitors aren't comfortable handing over their personal details the first time they visit. Therefore it's important to make it easy for them to subscribe to your blog or newsletter so you can develop the relationship over time. People like to do business with those they like and trust, by providing regularly updated content of value is a great way of building trust and confidence in your expertise. RSS Feeds are a very practical way to provide people with a summary of recently added content. This is called Syndication.
Fresh content
Most importantly of all, fresh and regularly updated content is a must to ensure that you get repeat visitors. No changes for a month or two is a sure way to stop people coming back.
Therefore ensure that you always update your content as often as you can, making sure that you write content with the user in mind.
