SEO Strategist
Job description
Virtuosa is a digital marketing agency with a team of professionals with years of experience, working with Blue Chip Brands. We develop fully integrated digital marketing strategies that provide measurable results based on a company's business objectives. We are passionate about what we do and we take our work seriously but have great fun doing it.
We have an opportunity for a highly motivated, self directed, strategically minded individual with technical expertise in Search and thorough understanding of search engine trends, developments in the search engine marketplace and social networking. The position calls for an analytical individual who is interested in the Internet as a research tool and more importantly, in its use as a powerful marketing device.
Essential Duties and Responsibilities
- To deliver superb results for clients through a combination of SEO & Social Media strategies and innovation that fits with clients’ objectives
- To communicate all aspects of the SEO & Social Media strategy, results and campaign optimisation to clients
- To support new business team, providing background and ideas for new business pitches
- The strategist will devise and manage various SEO & Social Media campaigns for each of their clients
General Requirements
- Good verbal skill and reasoning is a must
- Strong communication skills.
- Good writing skills
- Ability to deal with clients at corporate level essential.
- Tendency to be outgoing, people orientated and participate with others.
- Resourceful, an ‘investigator', and self-motivated.
- Ability to show initiative and pay close attention to detail.
- Ability to cope with conflicting demands and prioritize tasks.
- Excellent report writing and analytical skills.
- Ability to multi-task
- Team player
- Deadline driven and ability to prioritise work effectively
- Passionate about SEO and Internet marketing
- Excellent attention to detail, flexible and adaptable to changes
- Ability to learn and implement new concepts quickly
SEO Requirements
- Proven SEO skills/past quantitative accomplishments
- Knowledge of current search engine ranking trends & factors.
- Knowledge of current optimization techniques including URL rewrites, page rank, etc.
- Expert understanding of SEO processes
- Can conduct sound Competitor Research
- Can conduct sound Keyword Research
- Able to implement and understand Google products such as Adwords, Places, Webmaster Tools, Analytics and Website Optimizer
- Understand site structure & information architecture
- Optimization of web pages and articles
- Link building experience
- Knowledge of HTML/CSS or Basic HTML coding
- Demonstrate a good understanding of Analytics and market trends
- Able to analyse and report on keyword trends
- Able to report back to clients on SEO performance
- A sound understanding of CMS systems such as WordPress, Concrete5 or Joomla
Experience
- 3+ years experience in SEO
- 1+ years experience in Social Media
- PPC experience advantageous
Key SEO responsibilities
- Auditing sites of potential clients for new business pitches
- Building strategy proposals in response to client briefs
- Making presentations to potential and existing client
- Providing a recommendation and detailed analysis of targeted keywords
- Providing SEO recommendations for page coding, site architecture, linking and content structure, micro formats and link building
- Reporting on the agreed KPIs for client’s sites
- Analysis of latest changes in search engine algorithms and trends
- Maximising client potential with other elements of search such as Paid Search or Social media
- Explaining technical ideas to clients and those with non-technical roles
- Providing consultancy and technical support for all phases of optimisation projects
- Overseeing the preparation and communication of campaign reports to clients
- Writing new business proposals for new and existing clients
Social Media responsibilities
- Develop the strategy for, oversee the management of and measure the success of social media channels across a wide range of brands
- Research, trial and share best practices for social media
- Champion social media within the organization through evangelism, training, support and trouble shooting
- Brainstorm unique social media offerings
- Research and trial new digital platforms
- Develop, drive and measure the success of digital platform strategies
- Continued education of staff on best practices in social media and other digital platforms
- Researching and writing relevant online content for social media and marketing initiatives
Advantageous
- PPC campaign management
- Web development and/or web design skills
- Copywriting skills
- Project management skills
Details
Remuneration: Market Related & based on experience
Education level: Diploma
Benefits: Yes
Province: Gauteng
City: Fourways
Job level: Mid/Senior
Own transport required: Yes
Type: Contract to Permanent