Social Media Community Manager
Job description
The Social Media Community Manager is responsible for ensuring active and engaged social communities (i.e. Facebook, Twitter, YouTube, Flickr etc.) by managing and executing editorial content calendars, monitoring online conversations and participating in those conversations to build our client's product visibility and support brand awareness and engagement at local market level.
Virtuosa is a digital marketing agency with a team of professionals with years of experience, working with Blue Chip Brands. We develop fully integrated digital marketing strategies that provide measurable results based on a company's business objectives. We are passionate about what we do and we take our work seriously but have great fun doing it.
We have an opportunity for a highly motivated, self directed, strategically minded individual with strong business acumen and a proven track record in Communications Management.
We are looking for an individual with an in-depth understanding of customer engagement and social media. You should have proven experience in solely developing and implementing top class social media strategies and digital communications campaigns. Strong stakeholder management and copywriting skills are also very important.
Essential Duties and Responsibilities
- Creatively and proactively engage consumers online to drive brand conversations and consumer relationships utilizing a brand-appropriate tone of voice.
- Work closely with various stakeholders to coordinate development and execution of global, regional and local social media programs, assets and content.
- Become an advocate of the client in social media spaces, engaging in dialogues and answering questions where appropriate
- Research and propose innovative campaigns to extend brand presence socially, drive traffic and increase loyalty.
- Create and manage content for social media conversations and activities
- Manage an overall social media content calendar for the brand and execute against it.
- Post content for feeds and discussion-starter topics including writing Status Updates & Tweets
- Manage page/channel daily operations
- Monitor conversations and user generated comments and escalate to internal managers
- Work with development team to ensure social media tools (eg. FB connect, Sharing buttons) are kept up to date
- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
- Regularly feed back insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion
- Monitor developments in social media tools and applications
- Manage page/channel daily operations
- Have a good knowledge of the latest trends in social media marketing
Requirements
- Knowledge of new media, Internet related technologies and current web trends including social media and analytics
- Consumer-driven approach to lead brand in putting consumer at the center of its social media strategy.
- Understanding of how to create “brand appropriate (non-corporate) voice” in social media to build authentic, relevant, interactive consumer relationships.
- Excellent writing skills.
- Excellent judgment to drive optimal brand engagement in online communities; adhere to a clear, brand-appropriate tone of voice; and identify/escalate potential issues/crises.
- Strong ability to interpret and translate global brand strategies appropriate for social media.
- Ability to navigate among multiple constituents, platforms and communities to ensure strategies/goals are understood and met.
- Strong knowledge of key social media.
- Willingness and ability to support and help drive “digitalization” of brand teams, educating key brand personnel on social media.
- Willingness and ability to support and help drive “digitalization” of brand teams, educating key brand personnel on social media.
Personal Skill/Attributes
- Strong communication skills
- Attention to detail
- Excellent computer skills and advanced knowledge of the internet and its use
- Resourceful, an 'investigator', and self-motivated
- Ability to show initiative and pay close attention to detail
- Ability to cope with conflicting demands and prioritize tasks
- Excellent report writing and analytical skills
Experience in the following would be advantageous
- University degree
- Related experience in managing online communities & building brand advocacy
- Proven track record with successful marketing campaigns preferable
- Good with community building online and able to generate conversations
- Active daily life in online and social media
- Strong knowledge of latest trends and technologies
Details
Remuneration: Market Related & based on experience
Education Level: Diploma
Province: Gauteng
City: Fourways
Job level: Mid/Senior
Own transport required: Yes
Type: Contract to Permanent